The Road Home
Project Overview
Client
The Road Home
My Role
Usability Tester
Timeline
Aug 2022 - Dec 2022
Collaborated with colleagues to revamp the website of a non-profit organization, working on improving website accessibility for people with diverse backgrounds, creating a prototype for a new website design that will make it easier for users to access important information, and developing a study report with a recommendation that the organization has chosen to modify the website.
Revamp Achievement
The website reached a more diverse audience, especially users for whom English is not the first language.
The number of users who donated items has increased.
Quote behind this revamp.
“If you redesign everything, you force users to relearn everything.”
— Jared Spool —
Our team's goal for this revamp is to fix the problem without redesigning anything. We will use what the website has and make easy fixes, such as changing wording and adding essential systems that can be reused forever.
Problem & Solution
Problem:
Difficulty finding where to donate stuff:
21 out of 37 users (a majority who identified "English" as their primary language) reported having difficulty finding information on where to donate clothing or items.
Solution:
Change the term “in-kind donation” to “item donation.” The wording was “too formal,” which most people do not encounter in their daily lives, even in English-speaking contexts.
Before
After
Problem:
Lack of language options:
Participants who do not use English as their primary language found it challenging to navigate the interface.
Solution:
Eye-tracking and think-aloud testing showed that most users first look at the bottom left of the screen. Based on this, our team recommended placing the language button there for better visibility and accessibility.
